Personal & Professional Profile
Vinicio Garzón Castrillón
Professional background in loyalty, rewards, and e-learning across Latin America. Currently pursuing academic studies in Sport Management at North Central College.
Contact
yo@viniciogarzon.comLocation
Naperville, USA
About
A professional background in loyalty, rewards, and e-learning.
Over two decades of experience in Latin America, with work focused on loyalty programs, customer engagement, educational platforms, and organizational growth initiatives.
The professional trajectory includes founding companies in loyalty and e-learning, as well as operational roles in national sales management. Areas of experience include strategy, data-informed decision making, and training programs for entrepreneurs and small organizations.
Currently based in Naperville, USA.
Based in
Naperville, USA
Latin America · United States
Areas of Experience
Professional work in loyalty, education, and organizational growth.
Overview of the main areas where the professional experience has been developed, with a focus on applied work across Latin America.
Loyalty Programs
Experience designing and implementing loyalty programs focused on customer retention and long-term engagement.
Customer Engagement
Work in data-informed strategies that support meaningful relationships between brands and their audiences.
E-Learning & Education
Development of educational platforms and structured learning resources for entrepreneurs and small organizations.
Organizational Growth
Applied experience in growth initiatives across Latin America, combining strategy, operations, and execution.
Strategic Partnerships
Development of partnerships and collaborative initiatives that extend reach and create shared value across sectors.
Digital Transformation
Implementation of digital tools, platforms, and workflows that modernize operations and expand organizational capabilities.
References
Notes from colleagues and collaborators.
"Vinicio brings a rigorous and thoughtful approach to loyalty program design. His work consistently emphasizes long-term value over short-term metrics."
Andrea López
"Working alongside Vinicio means working with someone who understands both the strategic and operational layers of customer engagement."
Carlos Jimenez
"Vinicio's experience across Latin America is evident in the way he frames growth challenges with cultural and contextual nuance."
Sofía Martínez
"His data-informed perspective turned abstract discussions about loyalty into concrete, measurable decisions."
Javier Torres
"Vinicio's background in building partnerships across markets adds clear perspective to strategic conversations."
Luis Rodríguez
"Beyond his professional expertise, Vinicio engages with every project with genuine attention and care."
Mariana Fernández
Selected Projects
Work in loyalty, learning, and development.
Academic & Professional Background
Experience, education, and current studies.
Current Studies
2026 - Now
Bachelor of Arts in Sport Management
North Central College, USA
Currently pursuing a Bachelor of Arts in Sport Management, expanding formal training in sports management, organizational strategy, marketing, operations, and the broader business side of sports.
Professional Experience
2022 - Now
Founder
Gurumba.com
Founded and currently lead Gurumba.com, an e-learning platform focused on supporting entrepreneurs and small businesses in Latin America through structured educational content and practical training resources.
2006 - 2022
Founder & CEO
Zegendia
Led Zegendia, a company specialized in loyalty and rewards programs across Latin America, overseeing strategy, operations, and long-term client engagement initiatives.
2003 - 2005
National Sales Manager
ANETA (Automóvil Club del Ecuador)
Managed nationwide sales operations, coordinating member-related programs and service strategies across a national network.
Completed Degrees
2019 - 2020
Master of Business Administration (MBA)
INCAE Business School, Costa Rica
One of the leading business schools in Latin America. Coursework focused on strategic management, leadership, and organizational innovation.
2004 - 2005
Master's in Commercial and Marketing Management
Universitat de Barcelona, Spain
Graduate program specialized in commercial and marketing management, with emphasis on market strategy and consumer behavior.
1994 - 1999
Bachelor's in Business Administration
Escuela Politécnica del Ejército (ESPE), Ecuador
Undergraduate degree in Business Administration, with foundational training in management, finance, marketing, and organizational strategy.
Additional Academic Training
2024 - 2025
Intensive English Program
North Central College, USA
Academic English program to strengthen communication skills within an international environment.
Tools
Technical Proficiency
Contact
For academic, professional, or project-related inquiries.
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