DirecTV Fans

Vinicio led the successful implementation of DirecTV Fans, a loyalty program designed to enhance customer engagement and retention. By integrating gamification and personalized rewards, the program significantly increased fan interaction and brand loyalty. Customers enjoyed exclusive experiences, benefits, and personalized offers, leading to a substantial boost in brand affinity and repeat subscriptions.

Deliverables

Customer Loyalty Platform

Personalized Rewards System

Data-Driven Insights

Key Achievements

Higher Engagement

Stronger Loyalty

Data Personalization

Client

DirecTV

Year

2014

What I Do

Where Strategy Meets Innovation, and Every Interaction Builds Lasting Loyalty.

Loyalty Program Leadership

Directed the creation of a tailored rewards system to drive customer retention.

Data-Driven Personalization

Leveraged analytics to customize offers and enhance user experience.

Gamification Strategies

Implemented interactive elements to boost engagement and strengthen brand loyalty

Loyalty isn’t just about points and rewards; it’s about creating meaningful connections that turn customers into lifelong advocates.

Vinicio Garzón — CEO Zegendia

The DirecTV Fans program redefined how we connect with our audience. Thanks to Vinicio’s leadership, we transformed customer engagement into a dynamic and rewarding experience

DirecTV Fans

Vinicio’s vision and strategic approach helped us unlock the true potential of loyalty programs. The data-driven insights provided a new level of personalization that resonated with our customers

DirecTV

DirecTV Fans

Loyalty platform

Gurumba.com

E-LEARNING PLATFORM

PrograMAS

Fullfilment

Diario El Comercio

Rewards Club

Cebichomano

Loyalty System

Tarjeta GPF

Employees Rewards